The next world's leading horticultural fair is a very special one: For the 40th time, the International Plant Fair IPM will be launching at Messe Essen from 23 to 26 January 2024 - and with a new look. With the slogan "Our heart beats green" and a visual showing a heart overgrown with plants, the great bond between the industry and IPM ESSEN as well as the importance of the trade fair as a pacemaker for innovations are expressed. Numerous activities are planned around the trade fair anniversary.