IBC sits at the global crossroads of the media, entertainment and technology industries and unites exhibitors, speakers, visitors and the whole community, so they can engage with each other, unlock business opportunities, discover the latest innovations and explore the exciting world of content together.

IBC attracts decision makers and influencers from across the world including technology buyers, end-users, innovators, government and press, with visitors coming from an extensive range of industries covering the entire broadcast, entertainment and technology landscape. Key areas covered include Production & Postproduction, Content Supply Chain, OTT, Direct to Consumer (Content Everywhere), Live & Remote Production and Innovation.

In 2022, The Media, Broadcast and Tech World reunited back in Amsterdam for the first Live IBC Show in three years. An industry-leading line-up of over 1,000 exhibitors including major media, entertainment and technology players Adobe, Amazon Web Services (AWS), ARRI, Sony, Avid, Blackmagic Design, Canon, Comcast, EVS, Google, Grass Valley, Hewlett Packard, LTN, MediaKind, Microsoft and many more showcased innovation and cutting-edge technology to over 37,000 visitors including BBC, BT Sport, Disney, Netflix, ITV and Sky Sports, from 170 countries.